| 1. What word do
you usually use to describe carbonated soft drinks? Please select the general word that you apply most
often when asking for it in a restaurant and talking with friends. It can be for any
brand or type, including for example, Dad's root beer, Coca-Cola, 7-Up, Pepsi, 7-Up, and
so on. |
Soda
Pop
Sodapop
Coke
Cola
Other: |
|
| 2. When I
purchase sodapop I usually buy based primarily upon: |
Price
Special sales
Availability
Packaging type (cans, bottles,
plastic, etc.)
I don't care. I buy
whatever looks appealing at the moment. |
|
| 3. I change
my brand when there is a special sale. |
Agree
Disagree
No, price doesn't often make me
switch brands |
|
| 4. My favorite
sodapop brands include: |
|
|
| 5. When I drink
a carbonated drink, it is usually: |
Cola
Root beer
Fruit-flavored
Tangy, clear, uncolored
(7-Up, ginger ale, etc.)
Other |
|
| 6. I rarely
drink fruit-flavored sodapop. |
Agree
Disagree |
|
| 7. I prefer
carbonated over non-carbonated drinks. |
Agree
Disagree |
|
| 8. About diet
drinks, I usually: |
Avoid
diet sodapops
Choose diet sodapops
Drink either kind
depending upon what brands are available |
|
| 9.
What alternative to sodapop do you enjoy? |
Snapple
Iced
tea
Frozen juices
I usually prefer sodapop
Other: |
|
| 10.
How does advertising affect your selection when shopping for sodapop? |
I may try a brand I heard about
Ads don't affect my selection
I may try a flavor I heard about |
|
| 11. I
am: |
Female
Male |
|
| 12.
My age group is: |
Under 20
20-29
30-39
40-49
50-59
60-69
70
& older |