Opinion Center
Packaging Survey

Preferences

1. If a product you are shopping for has unique packaging:

Please select all that you agree with.

I will usually check out the other brand's uniquely packaged product.

I will usually stick with my favorite brand regardless of another brand's packaging.

I will check out another brand with unique packaging since it tells me that the product may also be unique.

I will check out another brand with unique packaging if it says "New" or "Improved".

I usually don't take the time to read much on a label about a product.

2. Many items -- especially those purchased in grocery stores -- have dual language descriptions. Dual language packaging uses English and Spanish. Generally, how do you feel about this?

I don't care.

I haven't noticed this.

The second language distracts me from learning about the product's features that I want read about.

I believe some important information I want is left off to make room for the duplicated information in the second language.

I find it offensive that in America companies use a second language when English is the national language.

It somewhat removes the need for immigrants to learn English, thereby impeding their progress.

3. While shopping, I pause at the end of aisle displays to check out products.

Not usually.

Only if I was looking for those products anyway.

Yes, usually since those are often being promoted at special prices.

Yes. In fact I make a point of checking out the ends of aisles for specials.

No, I am usually in too much of a hurry.

4. Please select the two most important packaging aspects of consumer products you buy.

Easy to read instructions

Easy to read ingredients

Easy to read product features

Familiar appearance

Packaged using materials that will keep the product secure and / or fresh after opening

Other:

5. Please select the points that you usually agree with.

Colorful, bright pictures of food products entice me into buying new products.

Clearly-written cooking instructions may make me buy a product that I wouldn't otherwise purchase.

Clearly-written cooking instructions do not affect my buying decisions.

Truly re-sealable packaging will convince me to buy a product again.

I usually choose the largest sizes food packages available because they are more economical.

Other:


6. I am:	Female Male

7. My age group is:	Under 20 20-29 30-39 40-49 50-59 60-69 70 & older

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Wall Street Journal	Business associate	Newsgroup
USA Today	Trade magazine	Search engine
News magazine	Web magazine	Link from

I live in the following country or state.

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