Opinion Center
Advertising Survey
 
 

 

 

 

What Works?
1. Many TV ads are confusing. Agree
Disagree

2. Many TV ads do not clearly state what they are selling. Agree
Disagree

3. I usually use the mute button when a TV ad comes on. Agree
Disagree

4. I watch & listen to most TV ads. Agree
Disagree

5. Many TV ads use a flashing, short-duration, rapidly changing image technique.  Do
    you find this rapid image flashing uncomfortable?
Yes
No

6. When watching TV and a commercial comes on, do you usually:

                    Please check all choices that fit.

Mute the sound
Change the station
Look away
Avoid watching the bright flashing
Avoid watching those silly story ads
Watch the commercials
Leave the room

7. I never pay attention to banner ads on the Internet. Agree
Disagree

8. I usually read banner ads on Internet sites. Agree
Disagree

9. I often click on Internet banner ads. Agree
Disagree

10. I never made a purchase that was influenced by a banner ad on the Internet. Agree
Disagree

11. I pay more attention to newspaper ads than to Internet banner ads. Agree
Disagree

12. I pay more attention to TV ads than to Internet banners. Agree
Disagree

13. I pay more attention to Internet banner ads than to newspaper ads. Agree
Disagree

14. I would pay a little to visit ad-free Internet sites. Agree
Disagree

15. I think the most effective type of advertising is:

16. I am: Female
Male

17. My age group is: Under 20
20-29
30-39
40-49
50-59
60-69
70 & older

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