Advertising Survey

Opinion Center
Advertising Survey

What Works?

1. Many TV ads are confusing.	Agree Disagree

2. Many TV ads do not clearly state what they are selling.	Agree Disagree

3. I usually use the mute button when a TV ad comes on.	Agree Disagree

4. I watch & listen to most TV ads.	Agree Disagree

5. Many TV ads use a flashing, short-duration, rapidly changing image technique. Do you find this rapid image flashing uncomfortable?	Yes No

6. When watching TV and a commercial comes on, do you usually: Please check all choices that fit.	Mute the sound Change the station Look away Avoid watching the bright flashing Avoid watching those silly story ads Watch the commercials Leave the room

7. I never pay attention to banner ads on the Internet.	Agree Disagree

8. I usually read banner ads on Internet sites.	Agree Disagree

9. I often click on Internet banner ads.	Agree Disagree

10. I never made a purchase that was influenced by a banner ad on the Internet.	Agree Disagree

11. I pay more attention to newspaper ads than to Internet banner ads.	Agree Disagree

12. I pay more attention to TV ads than to Internet banners.	Agree Disagree

13. I pay more attention to Internet banner ads than to newspaper ads.	Agree Disagree

14. I would pay a little to visit ad-free Internet sites.	Agree Disagree

15. I think the most effective type of advertising is:

16. I am:	Female Male

17. My age group is:	Under 20 20-29 30-39 40-49 50-59 60-69 70 & older

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