Viewer Survey

Opinion Center
Entertainment & Television News Survey

Cacophony, Enlightenment or Entertainment?

This survey covers both TV news and entertainment. Click here to skip the TV news survey & go directly to the entertainment survey.

TV News Survey

1. Generally about how many hours do you watch TV news?

None
Less than 1 hour
1 to 2 hours
2 to 3 hours
More than 3 hours

2. When do you watch TV news the most?

Most stock market hours
Early morning
Mid-morning
Lunch hours
Afternoon
Late afternoon
Early evening
Late evening
Evening news talk shows

3. How does the increased shaking and flashing video effect used in many advertisements impact your viewing of TV ads?

I watch the ads more closely
I look away when ads come on
I can't understand what products are being advertised
I don't care about ad format
They have no affect on my recall of the advertising companies's names

4. Given your choice, which TV news station do you watch?

MSNBC
CNN
Fox
Network broadcast (non-cable)
Local broadcast
Other:

5. How much do you trust the news readers on trustworthiness?

Good
Fair
Less than I want

6. About international news, TV should have:

More
About right as is
Less

7. About domestic news, TV should have:

More
About right as is
Less

8. About local news, TV should have:

More
About right as is
Less

9. About sports segments, TV should have:

More
About right as is
Less

10. About weather segments, TV presentations should have:

More
About right as is
Less

11. There too much silly chatter between presenters.

Agree
Disagree

12. Do you watch CNBC financial reporting during the market hours?

Yes
No

13. Do you wonder why the vast majority of anchors and reporters are women on CNBC?

Yes, possibly because:
No

14. Check the comments you agree with:

I usually mute the sound when commercials come on
TV news does not meet my expectations
TV news meets my expectations
TV news exceeds my expectations
Commentators joke around too much
Too many unimportant stories are reported
Often reporters talk too fast

15. Check the reasons you don't watch more TV news.

Don't want news
Prefer radio
Prefer newspapers
Prefer Internet
TV is primarily for good entertainment
TV is primarily for bad entertainment

The remaining points ask you about entertainment media today. Click here to skip the entertainment survey & immediately submit this survey.

Entertainment Survey

1. Today's entertainment includes too much violent content.

Agree
Disagree

2. Today's entertainment includes too much sexual content.

Agree
Disagree

3. Violence and sex in today's entertainment adds to its enjoyment.

Agree
Disagree

4. I enjoy most current movies regardless of whether they contain graphic violence and sex.

Agree
Disagree

5. I enjoy music of the '80s & '90s more than any other.

Agree
Disagree

6. I never watch TV shows with violence.

Agree
Disagree

7. I prefer old black and white movies over movies made today.

Agree
Disagree

8. Today's actors are as good as those of 40 years ago.

Agree
Disagree

9. Violence in entertainment has a direct effect on the way we act.

Agree
Disagree

10. Would you go to more movies and watch more television if there were less violence?

Agree
Disagree

11. TV & movie content give children and adults ideas and attitudes regarding conflict resolution --- that is, use violence against those who upset you or make you unhappy.

Agree
Disagree

12. How likely are to buy TV shows on DVD?

Very likely
Somewhat likely
Not likely
I would not
I haven't thought about it

13. What are the 2 best shows on TV?

1.
2.

14. I am:

Female
Male

15. My age group is:

Under 20
20-29
30-39
40-49
50-59
60-69
70 & older

How did you find OpinionCenter.com?

Wall Street Journal	Business associate	Newsgroup
USA Today	Trade magazine	Search engine
News magazine	Web magazine	Link from

I live in the following country or state.

If you are a pre-registered panelist, enter your ID here:

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