| 1. A
product's brand name is often important. |
Agree
Disagree |
|
| 2. A
product's country of origin is often important. |
Agree
Disagree |
|
| 3. I
sometimes make my final purchase decision based upon the product's brand name. |
Agree
Disagree |
|
| 4. When I am
ready to buy a consumer electronic product (such as stereo, TV, DVD player, cell phone,
etc.), the brand I usually look for and want most is: |
Sony
Bose
Panasonic
Sanyo
Mitsubishi
GE
I
don't care
Other |
|
| 5. When I am
ready to buy a car, the country of origin I usually look for and prefer is: |
Japan
USA
Germany
Britain
Sweden
Korea
I don't care
Other |
|
| 6. When I am
ready to buy a SUV, the country of origin I usually look for and prefer is: |
Japan
USA
Germany
Britain
Sweden
Korea
I don't care
Other |
|
7. When I am
ready to buy a small home appliance (such as toaster, coffee maker,
etc.), the brand I usually look for and want most is: |
Krups
GE
Salton
Sunbeam
I don't
care
Other |
|
| 8. When I am
ready to buy a big ticket home appliance (such as refrigerator, washer,
dryer, etc.), the brand I usually look for and want most is: |
Sears
Maytag
GE
Whirlpool
I
don't care
Other |
|
| 9. When I am
ready to buy a fast food meal, the brand I usually look for and want most is: |
McDonalds
Wendy's
Burger King
I don't
like fast food
I don't care
Other |
|
| 10. When I am ready to
fly, the airline's schedule that I usually check first and prefer to fly is: |
AA
Northwest
Delta
USAir
United
Continental
Southwest
I don't care
Other |
|
| 11. Another
product or brand that I have a preference for is: |
|
|
| 12. I am: |
Female
Male |
|
| 13. My age group is: |
Under 20
20-29
30-39
40-49
50-59
60-69
70
& older |